Agricultural Machinery Dealer
Drive enquiries to increase your conversions
Through our agency's expertise in digital marketing, our implementation of a comprehensive strategy combining paid search advertising and SEO proved highly effective in driving inquiries for our client in the agricultural machinery sector. By leveraging our in-depth research, optimization techniques, and content marketing efforts, we successfully enhanced their online visibility, reached targeted audiences, and generated valuable leads. This case study highlights the value of a holistic approach to digital marketing and demonstrates the significant impact it can have on driving business inquiries.
Summary
In 2019, Cornthwaite Group approached Lockstep with a request to improve its online visibility on search engine results pages (SERP) and generate more leads from potential buyers. Lockstep conducted a thorough analysis of Cornthwaite's challenges and objectives and identified the need for a comprehensive and multi-level digital marketing strategy that prioritized optimizing the website for increased returns.
To achieve this goal, Lockstep deployed a specialized approach that targeted in-market visitors and leveraged various digital channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. The team also implemented conversion rate optimization (CRO) techniques to improve the website's user experience and drive more sales.
Services
Search Engine Marketing
Landing Page Optimisation
Content Marketing
Search Engine Optimisation
The Results
402%
Leads Generated
66%
Cost Per Booking
147%
Conversion Rate
£12
Average Cost Per Lead
Our Company
The Challenge
Prior to partnering with us, Cornthwaite group was struggling with less enquiries from the website and low website traffic due to the absence of effective strategies. Our primary goal was to increase their online presence on SERP and increase call enquiries and contact form submissions from potential buyers for tractors and agricultural machines. and we succeeded in that goal by progressively enhancing the account's performance. Because of this, we noticed a consistent month-over-month rise in revenue.
After establishing Cornthwaite’s needs and identifying issues with their website, we agreed on the following goals:
- Increase their online presence
- Generate higher quality, qualified leads
We were able to achieve a significant increase in conversions year over year 402.08%, while reducing their CPA by 66.49%.
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