Dental Practice
Get More Patients for Your Dental Practice Using Google Ads
We will delve into the success story of our digital marketing agency, showcasing how we helped private dental practices achieve remarkable growth by implementing a comprehensive strategy that leveraged the combined power of Google Ads and search engine optimization (SEO). By strategically focusing on driving calls and online appointments, our agency played a crucial role in significantly increasing the traffic and attracting new patients for these practices.
Summary
Three years ago, Hest Bank Dental Care asked Lockstep for help to expand their digital presence and drive leads to their practice. After assessing their pain points and goals, we knew that Hest Bank needed a long-term, multi-channel and multi-level digital marketing strategy which focused on increasing their brand awareness. Our specialised approach helped drive in-market visitors to Hest Bank’s website and has significantly increased their online appointments.
Services
Search Engine Marketing
Display Prospecting & Retargeting
Social Media Marketing
Display Ad Creative Services
Search Engine Optimisation
The Results
370%
Phone Calls
53%
Cost Per Leads
1586%
Return on Investment
£15
Average Cost per Lead
Hest Bank Dental
The Challenge
Before working with us, Hest Bank Dental Care relied heavily on traditional marketing practices. However, as the business expanded and started taking on new staff, it wasn’t able to generate enough business leads through traditional channels.
Hest Bank realised that it was time to turn to digital marketing, but they had no solid strategies in place. The practice was suffering with low-volume website traffic and limited, poor quality leads. So, Hest Bank asked us for help with digital marketing strategies which would reach new customers and drive leads to their practice.
After establishing Hest Bank’s needs and identifying issues with their website, we determined that their main goals were to:
- Increase brand awareness across multiple channels
- Generate high quality, qualified leads
- Lower their cost per acquisition
- Push specific treatments like - Dental Implants, Teeth Whitening, Teeth Straightening, Dentures etc.
For Hest Bank Dental, we generated more online appointments and phone enquiries. With the average lifetime value of each lead being in excess of £600, this dental practice has seen an annual growth of over 35% in business profits.
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